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IAB conference Child Safety and New Media (News Item)

18/10/2004

Dublin, 18th October 2004 - Despite access to a growing number of media by children, the risks and issues perceived by parents are largely associated with internet access through computers, according to new research presented by the Internet Advisory Board at its annual conference today.

The conference, entitled Child Safety and New Media Content, explored the impact of an increasing array of information reaching children through an ever expanding number of media channels. The research, carried out by Amárach Research, was carried out among parents and children to ascertain patterns to access and use of new technological media.

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